Bennett Glazer founded Graphic Image on the core principles of quality and design. As the name indicates, design for Bennett was typography. The timeless designs of the diaries he began creating in 1977 have changed very little over time and relied on world class leathers to update the product from year to year. Once described as the biggest unknown brand in America, Graphic Image partnered with America's finest stores including Barneys, Neiman Marcus and Bergdorf Goodman, developing signature leathers for each, enabling them to call the product their own.